![]() Paper tickets and IOUs have been replaced by Atom's innovative platform, which keeps all plans, messaging, payment and tickets in one place.Ītom Tickets is the first-of-its-kind social movie ticketing app. At the theater, users go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. Moviegoers may then invite friends (via their contact lists) to purchase their own tickets to join them. The free app and website provide relevant reviews, trailers and synopses to help customers make the best decision on what to see. The Atom experience also comes to life across the web thanks to seamless ticketing integrations with leading tech and social platforms, including: Amazon, IMDb, Google, Facebook and Instagram.Ītom Tickets re-imagines the most convenient way for users to plan a night out at the movies. Abrams, and Tyler Perry to serve as a resource to the company, as Atom continues to develop the most innovative and convenient theatrical movie experiences to consumers. Recently, Atom welcomed Hollywood powerhouses and Seven Bucks Productions co-founders Dwayne Johnson and Dany Garcia to the company's advisory board. ![]() Additionally, Atom Tickets is partnering with ESPN and PopSugar to specifically target the entertainment male and female audience.Ītom also continues its iHeartRadio partnership into 2018 across all platforms with Ryan Seacrest voiced spots, event activations including an LA-based Street Food Cinema Sponsorship and Wango Tango integration, and weekly giveaways with 'Free Movie Fridays' across 400 U.S. The campaign also utilizes New York City's Taxi TVs and the LINK system for out-of-home advertising. Digital has the longest running creative across platforms with ads appearing on Hulu and YouTube. The campaign features a robust cinema buy with NCM and Screenvision to reach core moviegoers. We're launching Atom's app by celebrating years of film through some of the most iconic movie moments of all time with none other than the movie lover herself, Anna Faris." "The app allows users to invite friends, choose seats together, and even pre-order concessions so you can skip all the theater lines. "Atom Tickets is changing the game for people who love to go out to the movies," says Janet Higdon, EVP, Executive Creative Director at Deutsch. Anna is a great representation of our brand, as she truly is that relatable and lovable movie fan." As an entity that believes in working with the industry, we were thrilled to work with Peter to give our first campaign a truly cinematic feeling. "The campaign reinforces our key value propositions of share-ability, flexibility and convenience in purchasing movie tickets using Atom. "As we prepare for a blockbuster summer at the box office, and therefore a blockbuster summer on our ticketing platform, we felt now was the ideal time to kick-start our first-ever brand campaign," said Amber Tarshis, Head of Marketing for Atom Tickets. "It's like the Global Entry of movie apps," said Berg. "Trust me, when you skip the line with the Atom app, you will say 'Yippee ki-yay movie lovers!'" "Going to the movies with friends is the best way to experience a film and having an easier way for people to go to the movies is critical," said Faris. ![]() The spot ends with Anna playfully scanning her Atom digital ticket to enter the theater, enjoying popcorn in her seat, and feeling thoroughly delighted by the Atom VIP experience. As the story unfolds, Atom's benefits come to light, such as skipping box office and concession lines. ![]() Using the app, she picks the movie, invites her friends, selects preferred seats and pre-orders a tub of popcorn, all while parodying memorable movie moments at each step of the experience. In the commercial titled " Anna's Night Out," movie fanatic Faris instigates a night at the movies with Atom. ![]()
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